Brands should mean business

Strategy + Research + Naming + Messaging

I’ve managed brands worth over $7 billion, launched small brands that won awards, and everything in between. But enough about that…

Trusted by companies of all shapes and sizes

Featured Projects

Dawn House

Creating a health-tech brand focused on living vibrantly

Amazon

Hyper-targeted engagement with a diverse, hard-to-reach global audience of employees

Bank of Hawai’i

Evolving a local brand to ensure it thrives for the next 125 years

What I do

  • Build a foundation for a brand that stands out

    • Brand Positioning & Strategic Narrative

    • Quantitative & Qualitative Research Design

    • Audience Segmentation & Persona Development

    • Go-to-Market Strategy

    • Brand Architecture & Portfolio Strategy

    • Unique Value Proposition Development

    • Visual Identity Strategy

    • Stakeholder Alignment & Executive Workshops

    • Insight Synthesis & Strategic Briefing

    • Brand Health & Equity Measurement

  • Sculpt a brand that’s unapologetically you

    • Brand Platform Development

    • Brand Voice & Messaging

    • Tagline Development

    • Brand Naming

    • Brand Narrative

    • Customer Journey Mapping

    • Competitive & Cultural Landscape Analysis

    • Brand Personality & Tone

    • Brand Experience Planning

  • Craft stories that captivate, educate, and inspire

    • Content Strategy

    • Messaging Frameworks & Copy Hierarchies

    • Executive & B2B Thought Leadership

    • SEO-Optimized Web & Blog Content

    • Video & Campaign Scriptwriting

    • Email & CRM Copywriting

    • UX Microcopy & Interface Messaging

    • Channel-Agnostic Copywriting (print, digital, social)

    • Internal Communication Playbooks

    • Social Voice & Content Direction

Let’s get down to business

adamshigem@gmail.com
Seattle